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New York, NY
Ideally situated between Fifth and Madison Avenues, this slender tower presages a new American hotel brand and concept of luxury pod rooms geared for “the rapidly emerging psychographic of discerning travelers who are budget conscious and do not want to sacrifice experience for value.” The 300 foot high, 30 story 250 room hotel also features extensive public space for dining, bars, lounges, rooftop bar and terrace.
The silvery metal and glass building features floor to ceiling wrap around windows for an expansive guest room feeling and a korten steel grillade defining a powerful base to knit the building to the midtown urban context. Construction commenced spring 2013.